Why Experienced Operators Feel Unplaceable in Startups
This is a call summary.Anonymised. Shared with consent. Who Founder of a bootstrapped agency.Started in October. Three clients.His co-founder was strong at building systems, weaker at running them daily. He reached out after reading m...
I am now the influencer who says good things about a brand in exchange for free products. A usual Sunday mall hop took me to Sodhi (people in Gurgaon will be familiar), and they had an ongoing offer. Pic below. There were a few rules...
Ever wondered about the behind-the-scenes support that keeps successful individuals and organisations running smoothly? Let’s dive into the world of personal and professional assistance roles! From managing busy schedules to shaping com...
Explaining how to prospect leads using LinkedIn Sales Navigator with a live example Product - AI-based personal branding tool for LinkedIn Target Persona - B2B CXOs, residng in the USA with 1-10k LinkedIn followers and have written at ...
I. Building a B2B Fitness Powerhouse Cult.fit’s vibrant mix of fitness and wellness services transcends its B2C success. This strategy explores a bold expansion into the B2B market, aiming to generate 12 crores in revenue within a year....
Zenskar’s mission is to empower businesses of all sizes in the dynamic world of SaaS optimization. However, a deeper level of understanding customer segments unlocks even greater growth potential. By analyzing two distinct personas withi...
Building a Growth Funnel for a Creator Portfolio Platform
Designing a Content Engine for a Founder-Focused Platform
Swiggy had run a campaign during Indian Premier League (IPL) 2018, dubbed as Gulab Jamun Uncle (you would definitely recognise). A week into it, they witnessed a 30% jump in the searches for the sweet on the platform. During that period ...
I recently began posting regularly on LinkedIn. And when overwhelmed with thoughts and ideas, I could not post all of them together (because, engagement). I took help from third-party scheduling apps. (reference images developed through ...
Analyzing consumer behaviour toward shopping decisions
An intriguing marketing dive into answering many whys and hows when I observed a successful local restaurant make a 'seemingly' expensive packaging change.