Operator · Observer · Writer
I work inside early to growth stage startups where execution starts breaking down as the company scales. Operations, revenue, and org design.
Most "people problems" are system problems wearing a costume. I find the system.
Not ready to book? Read my writing, see where I've been in conversation, or follow along on LinkedIn.
Different rooms, same question underneath: what makes people and systems behave the way they do.
I take ownership of execution across operations, revenue, and product. Ownership gets clear, decisions stop getting revisited, and founders get their time back.
How I work → ObserverMy behavioural research practice, and the studio where I build products. Its first experiment, The One, computed 350+ matches for singles across India before concluding in 2026. The findings now shape what the Labs ships.
The experiment → WriterAbout 40,000 people follow my daily notes on operating, org behaviour, and the strange things people do. 2.6 million impressions and 960,000 people reached in the last 12 months, built organically without a rupee of paid spend.
Read the writing →Internal numbers from companies I operated inside. Every one is checkable. Ask me how any of them was measured.
What people I've worked with say
You took over when things were messy and I gave you so many things to do. You have streamlined most of the process and things are running smoothly even when I am not around now.
She was adept at wearing multiple hats and managing the chaos that ensued with it. One of the rare ones equally at ease with engineering, marketing, product or business teams. Great at stakeholder management and strategy.
Latest across the three modes: on stage, in a podcast, and in writing.
What has my attention this month. Updated September 2026.
I do my best work in chaotic, slightly broken environments worth fixing. Structure that hasn't caught up with speed is where I'm most useful. Noise and unclear thinking wear me out. I notice patterns quickly and rarely switch off.
Tell me what's slipping. A paid ninety-minute working session names the real problem and leaves you with a first-cut plan.
How it usually goes: a working session first, then a four-week Fix Sprint if the problem needs it, or a season embedded with your team.
Book a working session Or write to letsbuild@yashasvishailly.com, or start with The One Fix. About 3 minutes. There is also The One Look, free.