I used AI video generation to claim a free brownie from a cafe's influencer offer. It technically worked. But the same method means anyone with a photo of you could make you say things you never consented to.
A persona-driven growth teardown for Zenskar, examining how a SaaS billing platform can tailor its onboarding, messaging, and partnerships differently for solopreneurs and established businesses to drive sustainable growth.
A zero-to-execution growth plan for a creator portfolio platform, covering organic user acquisition, brand onboarding on a lean budget, and fixes for three active gaps in the platform's marketing.
A full content engine breakdown for a founder-focused platform, mapping blog series, video formats, podcast structures, and social media cadences to audience acquisition and engagement goals.
Swiggy spent 28% of its annual marketing budget on IPL 2022 to launch Instamart as a brand. This teardown tracks the actual numbers across installs, active users, churn, and order volume to assess whether the bet paid off.