The Right People are Not Finding Each Other
Wrong people keep finding right people. And right people keep finding wrong people. I have been sitting with this fo...
Wrong people keep finding right people. And right people keep finding wrong people. I have been sitting with this fo...
Customer experience didn’t exist.Not talking about a bad one, there was well, none.• Reviews came in across platforms...
A full GTM teardown of how Cult.fit could build a B2B corporate wellness business targeting 12 crores in annual revenue, covering segmentation, package design, sales funnel structure, and ROI metrics.
A persona-driven growth teardown for Zenskar, examining how a SaaS billing platform can tailor its onboarding, messaging, and partnerships differently for solopreneurs and established businesses to drive sustainable growth.
A primary research study examining how subconscious psychological factors shape consumer shopping decisions, and whether decision-making styles and brand thinking differ meaningfully by gender.
A field research study on why a local restaurant made an expensive packaging change despite cost pressure, using customer opinion data to analyse the tradeoff between brand imagery and operational economics.