An intriguing marketing dive into answering many whys and hows when I observed a successful local restaurant make a ‘seemingly’ expensive packaging change.
A full GTM teardown of how Cult.fit could build a B2B corporate wellness business targeting 12 crores in annual revenue, covering segmentation, package design, sales funnel structure, and ROI metrics.
A persona-driven growth teardown for Zenskar, examining how a SaaS billing platform can tailor its onboarding, messaging, and partnerships differently for solopreneurs and established businesses to drive sustainable growth.
A primary research study examining how subconscious psychological factors shape consumer shopping decisions, and whether decision-making styles and brand thinking differ meaningfully by gender.
