Research Case_Study

A Framework for Decision-Making Under Constraints

An intriguing marketing dive into answering many whys and hows when I observed a successful local restaurant make a ‘seemingly’ expensive packaging change.

Next post

Psychology Impacts Marketing Decisions

A Framework for Decision-Making Under Constraints

You may also like

See all Research
The company will always put itself first. You should too.
Operations Field_Notes Research

The company will always put itself first. You should too.

A few weeks ago I spent two weeks evaluating a startup. It didn't convert into something substantial. Company was go...

Before You Say Yes to an Early Stage BD/Growth role
Operations Field_Notes Research

Before You Say Yes to an Early Stage BD/Growth role

Four things I now make sure I know before committing to any early-stage business engagement. Learned the slow way.

The Right People are Not Finding Each Other
Case_Study Teardowns Operations

The Right People are Not Finding Each Other

Wrong people keep finding right people. And right people keep finding wrong people. I have been sitting with this fo...

We didn't have a CX Problem Because we had no CX setup
Case_Study Previous Work Field_Notes

We didn't have a CX Problem Because we had no CX setup

Customer experience didn’t exist.Not talking about a bad one, there was well, none.• Reviews came in across platforms...

B2B Sales Strategy for Cult.fit
GTM Strategy Case_Study

B2B Sales Strategy for Cult.fit

A full GTM teardown of how Cult.fit could build a B2B corporate wellness business targeting 12 crores in annual revenue, covering segmentation, package design, sales funnel structure, and ROI metrics.

Structuring Growth Systems for Zenskar
Teardowns Strategy Case_Study

Structuring Growth Systems for Zenskar

A persona-driven growth teardown for Zenskar, examining how a SaaS billing platform can tailor its onboarding, messaging, and partnerships differently for solopreneurs and established businesses to drive sustainable growth.

%}