The final research project was taken up to study and analyse subconscious consumer behaviour towards shopping decisions and if they are affected by gender.
A few weeks ago I spent two weeks evaluating a startup. It didn't convert into something substantial. Company was go...
Four things I now make sure I know before committing to any early-stage business engagement. Learned the slow way.
Wrong people keep finding right people. And right people keep finding wrong people. I have been sitting with this fo...
Customer experience didn’t exist.Not talking about a bad one, there was well, none.• Reviews came in across platforms...
A full GTM teardown of how Cult.fit could build a B2B corporate wellness business targeting 12 crores in annual revenue, covering segmentation, package design, sales funnel structure, and ROI metrics.
A persona-driven growth teardown for Zenskar, examining how a SaaS billing platform can tailor its onboarding, messaging, and partnerships differently for solopreneurs and established businesses to drive sustainable growth.
