The final research project was taken up to study and analyse subconscious consumer behaviour towards shopping decisions and if they are affected by gender.
A full GTM teardown of how Cult.fit could build a B2B corporate wellness business targeting 12 crores in annual revenue, covering segmentation, package design, sales funnel structure, and ROI metrics.
A persona-driven growth teardown for Zenskar, examining how a SaaS billing platform can tailor its onboarding, messaging, and partnerships differently for solopreneurs and established businesses to drive sustainable growth.
A field research study on why a local restaurant made an expensive packaging change despite cost pressure, using customer opinion data to analyse the tradeoff between brand imagery and operational economics.
