Research

The company will always put itself first. You should too.

A few weeks ago I spent two weeks evaluating a startup. It didn’t convert into something substantial. Company was go...

Before You Say Yes to an Early Stage BD/Growth role

Four things I now make sure I know before committing to any early-stage business engagement. Learned the slow way.

Psychology Impacts Marketing Decisions

A primary research study examining how subconscious psychological factors shape consumer shopping decisions, and whether decision-making styles and brand thinking differ meaningfully by gender.

A Framework for Decision-Making Under Constraints

A field research study on why a local restaurant made an expensive packaging change despite cost pressure, using customer opinion data to analyse the tradeoff between brand imagery and operational economics.