Psychology Impacts Marketing Decisions
A primary research study examining how subconscious psychological factors shape consumer shopping decisions, and whether decision-making styles and brand thinking differ meaningfully by gender.
A primary research study examining how subconscious psychological factors shape consumer shopping decisions, and whether decision-making styles and brand thinking differ meaningfully by gender.
A field research study on why a local restaurant made an expensive packaging change despite cost pressure, using customer opinion data to analyse the tradeoff between brand imagery and operational economics.