Gtm

Build Cold Outreach Engine on LinkedIn Sales Navigator

A step-by-step walkthrough of building a targeted cold outreach list on LinkedIn Sales Navigator, using a live example of prospecting B2B CXOs in the US for an AI personal branding tool.

B2B Sales Strategy for Cult.fit

A full GTM teardown of how Cult.fit could build a B2B corporate wellness business targeting 12 crores in annual revenue, covering segmentation, package design, sales funnel structure, and ROI metrics.

Growth Funnel for Fueler.io

A zero-to-execution growth plan for a creator portfolio platform, covering organic user acquisition, brand onboarding on a lean budget, and fixes for three active gaps in the platform's marketing.

Content-Led Growth Strategy for Founders.careers

A full content engine breakdown for a founder-focused platform, mapping blog series, video formats, podcast structures, and social media cadences to audience acquisition and engagement goals.

Brand Activation Analysis: Swiggy’s IPL Campaign

Swiggy spent 28% of its annual marketing budget on IPL 2022 to launch Instamart as a brand. This teardown tracks the actual numbers across installs, active users, churn, and order volume to assess whether the bet paid off.