This is an exploratory view of the Personal Care industry, specifically body hair removal and Reckitt’s bright child brand Veet.


Body hair removal techniques have ranged from waxing, shaving using epilators and razors and creams & gels. And finally, there is an expensive option of Laser hair removal.

For the Indian market, Veet has become synonymous with hair removal creams. I don’t say it because I am a target customer, but because the trends speak so.

Let’s look at the top popular results from Indian eCommerce sites and even pharma sites.

  1. Amazon

  2. Flipkart

  3. Nykaa
    Surprisingly Veet is not available/ out of stock on Purplle.
  4. Tata 1mg


Comparing the keyword for Brand - Veet and analysing based on region of searches.

Compiled all brand elements to find the next move