This is an exploratory view of the Personal Care industry, specifically body hair removal and Reckitt’s bright child brand Veet.
Background:
Body hair removal techniques have ranged from waxing, shaving using epilators and razors and creams & gels. And finally, there is an expensive option of Laser hair removal.
For the Indian market, Veet has become synonymous with hair removal creams. I don’t say it because I am a target customer, but because the trends speak so.
Let’s look at the top popular results from Indian eCommerce sites and even pharma sites.
- Amazon
- Flipkart
- Nykaa
Surprisingly Veet is not available/ out of stock on Purplle.
- Tata 1mg
Google Search trends
Comparing the keyword for Brand - Veet and analysing based on region of searches.
Compiled all brand elements to find the next move
