Business

B2B Sales Strategy for Cult.fit: Cultivating Corporate Wellness

I. Building a B2B Fitness Powerhouse Cult.fit’s vibrant mix of fitness and wellness services transcends its B2C succ...

Mastering CXO-Level Negotiations: Lessons from Successful Indian Business Partnerships

Negotiating with CXOs can be challenging for salespeople due to the significant power and influence these executives ...

Navigating Crises: Effective Business Continuity and Crisis Management

In the ever-evolving business development and category management landscape, unforeseen crises and emergencies can po...

Best Practices for Successful Project Management: Key Strategies and Tools

Successful project management is crucial in today’s fast-paced business environment to ensure timely project completi...

Digital Branding in India: Building a Powerful Position with Effective Marketing Strategies

Strong brand positioning is essential for success in today’s fast-paced and competitive business landscape. Brand pos...

Driving B2B Success: Mastering Data Analysis and Lead Generation for Growth

Data has become the driving force behind decision-making and strategy formulation in today’s competitive business lan...

The Surprising Influence of Brands on the Human Brain

Discover how our emotional connections to brands can impact decision-making, according to research by Professor Michael Platt. Results may surprise you!

Swiggy in IPL - was it worth it?

Swiggy had run a campaign during Indian Premier League (IPL) 2018, dubbed as Gulab Jamun Uncle (you would definitely ...

Netflix Engagement drop Case Study

With Media Partners Asia latest research, it had spurred a new outlook of the OTT wars in Indian Market, with Netflix...

Partnerships Feminine Health Companies Should Get Into

We talk here about sanitary napkins and companies selling them.Why do you ask? Because, as of 2020, 41% use hygienic ...

Brand Analysis of RB's Veet in Personal Care Segment

This is an exploratory view of the Personal Care industry, specifically body hair removal and Reckitt’s bright child ...

Future of SkinCare and HairCare Industry Trends 2021-22 | A Case Study

Past The skincare industry got a significant push during the pandemic period and lockdowns worldwide, more specifica...

Are Eco-Friendly Companies really helping the planet?

I came across a parody video on how a pair of new parents decided to choose reusable diapers over disposable ones and...

Indian Ecommerce Giants : Amazon & Flipkart with their marketing collaboration with Banks

So Amazon India ended its Great Indian Festival (GIF) yesterday and launched GIF Happiness Upgrades starting today. I...