Writing

Field notes on operating, org behaviour, careers, and the strange things humans do. About 40,000 people follow along, built organically.

Operations

Why “Just Delegate” Is the Wrong Diagnosis

12 Aug 2026
Organisations

Is Founder's Work Life Balance unbalancing the company?

12 Aug 2026
Field notes

The moment I hear ‘fix the funnel’, I know what’s coming next

19 Jul 2026
Teardown

The One Fix, taken apart

11 Jul 2026
Behavioural research

The One - Behavioural Matchmaking Experiment

10 Jul 2026
Org design

When Founders Want a CEO but the Business Is Still Founder-Led

10 Jul 2026
Org design

When Growth Breaks Because of Ownership

01 Jul 2026
Strategy

When Strong Demand Exists but the Business Still Feels Fragile

22 Jun 2026
Strategy

B2B to D2C: When Legacy Operators Try to Stitch the System Together

13 Jun 2026
Org design

Founder’s Office Burnout: Why the Role Breaks in Small Teams

04 Jun 2026
Operations

Talent closes a client. Systems are what keep one

30 May 2026
Careers

Your Founder’s Office Role Feels Chaotic. That Is the Job Working.

26 May 2026
Careers

Founder’s Office Resume: Why Good Ones Still Get Rejected

17 May 2026
Field notes

Been solving fintech problems without a finance background

09 May 2026
Hiring

They Scaled 10 to 250 in 15 Months and Hired for the Wrong Role

08 May 2026
Careers

What a Group Discussion Round Tells You About the Company Running It

29 Apr 2026
Careers

The company will always put itself first. You should too.

28 Apr 2026
Careers

Before You Say Yes to an Early Stage BD/Growth role

23 Apr 2026
Teardown

The Right People are Not Finding Each Other

20 Apr 2026
Case study

We didn't have a CX Problem Because we had no CX setup

15 Apr 2026
Hiring

Culture fit in small teams is a blocker in hiring

10 Apr 2026
Previous work

Revamped sales from scratch

08 Apr 2026
GTM

Storytelling Beats Ad Spend: A Content Strategy for D2C Wellness

26 Mar 2026
Operations

Fixed One Workflow and Recovered 15% Revenue

22 Mar 2026
GTM

A Content Marketing Proposal, Pricing Included

17 Mar 2026
Strategy

Why Founder-Led Systems Refuse to Scale

15 Mar 2026
Org design

Chief of Staff is a redundant role

10 Mar 2026
Operations

Why Founders Keep Getting Pulled Back Into the Day-to-Day

03 Mar 2026
Strategy

Six Verticals and a 90-Day Plan: The Strategy Memo I Sent Bizongo

26 Feb 2026
AI & product

The Brownie Experiment: AI and Moral Filters

10 Feb 2026
Strategy

Device-as-a-Subscription for Indian Startups: The Numbers Behind a ₹1,050 Cr Market

21 Jul 2025
Teardown

Todoist vs ChatGPT Tasks: What a Task Manager Should Do That Chat Cannot

17 Jul 2025
Org design

PA vs EA vs CoS vs EIR vs Founder's Office : Decoded!

26 Jun 2024
GTM

Build Cold Outreach Engine on LinkedIn Sales Navigator

19 Feb 2024
GTM

B2B Sales Strategy for Cult.fit

18 Jan 2024
Teardown

Structuring Growth Systems for Zenskar

25 Dec 2023
GTM

Growth Funnel for Fueler.io

03 Sep 2023
GTM

Content-Led Growth Strategy for Founders.careers

23 Jan 2023
Teardown

Brand Activation Analysis: Swiggy's IPL Campaign

02 Oct 2022
Product

I Made the Case for LinkedIn Scheduling in 2020. They Built It in 2022.

06 Jun 2020