Projects

B2B Sales Strategy for Cult.fit

I. Building a B2B Fitness Powerhouse Cult.fit’s vibrant mix of fitness and wellness services transcends its B2C succ...

Structuring Growth Systems for Zenskar

Zenskar’s mission is to empower businesses of all sizes in the dynamic world of SaaS optimization. However, a deeper ...

Growth Funnel for Fueler.io

Building a Growth Funnel for a Creator Portfolio Platform

Content-Led Growth Strategy for Founders.careers

Designing a Content Engine for a Founder-Focused Platform    

Psychology Impacting Marketing Decisions

Analyzing consumer behaviour toward shopping decisions

A Framework for Decision-Making Under Constraints

An intriguing marketing dive into answering many whys and hows when I observed a successful local restaurant make a 'seemingly' expensive packaging change.